Article about Dux LA and Owner/CEO, Chasen Ongman.
By Kyle Seemungal
With a wave of street ware inspired jewelry brands coming out this year it is easy to get lost in the sauce. However a new brand based out of Los Angeles has been gaining momentum. This brand is called DUX LA and they have been getting the attention of many influencers and tastemakers. The brand is based out of Los Angeles and they are very proud of their roots. DUX LA is aimed at showing off youth culture. Inspired by the underground rap scene, artist, and tastemakers like Tyler Grosso, Chief Keef, and ProdByParis.
Their goal is to give the masses high quality products at an affordable price. The brand does have an array of products but where they really shine is in their custom pieces. Each custom piece is hand made and is made with the highest quality, with a high attention to detail. The brand is very versatile and has many unique designs. The brand's message is DUX LA is for the youth.
They are a small company that puts quality first. Perhaps the most refreshing thing about this brand is the owner of the brand is only eighteen. Chasen Ongman started the brand only a year ago and has since been grinding and hustling to make the brand successful. With a monstrous work ethic and huge passion for jewelry. He has gone from concept to building a well-tailored lifestyle brand. With a solid following and decent fan base this brand will definitely blow up. They should be on every ones watch list. DUX LA is the future of high-end street ware inspired jewelry.